• Checklist for your uniFi activ contents

    Below is a list of factors for you to consider, as you design new articles for the touchWall. Remember that “The more communication barriers you use in a system, the more you impede your users”. Consider the 6 factors below:

    Inspiration: Bruno Ingemann’s Communication model

    1. What is your message?
    2. Who is your audience?
    3. What is your role as sender?
    4. What medias can you use?
    5. What is the backdrop for the presentation?
    6. What will the final disposition be like?

    • 1.

      What is your message?

      What are you trying to accomplish with your article:

      • Are you trying to point out a new or an overlooked problem?
      • Are you trying to shed new light on a known problem?
      • Are you trying to increase awareness?
      • Are you trying to qualify the readers to change their opinions?

      Sometimes you have more than one message.

      You cannot share everything at once, so which parts are merely optional?

      Remember that the message is not the things you say, but the things your listeners hear.

      Try to find a good balance between “the easily understood” and “the captivating stuff”.

    • 2.

      Who is your target audience?

      Define and describe your target audience as much as possible by defining:

      • Their level of insight and knowledge of the subject.
      • Their opinions about the subject.
      • Their prejudices in the matter.
      • Their main interests / what part they think is most relevant

      Everybody has their own idea of which piece of information is most relevant.

      What a person deems relevant depends on their life experience and can changes with age.

      Understand that, what your audience finds to be relevant is what controls how your message is decoded by the listener.

    • 3.

      What is your role as sender?

      • Are you an authority on the matter, and a purveyor of truth, or are you an inquisitive journalist, with lots of questions and few answers?
      • Let your communication reflect your knowledge and credibility.
      • Consider whether you want to appear as an authority or a layman.
      • Should you “speak down to” and “educate” your audience, or should you be one of them and admit you don’t know all the information? Or maybe you just want to point out some important questions and let the listeners think for themselves.

    • 4.

      What medias can you use?

      The touchWall lets you use many different forms of expression. For example:

      • You can use your own or other people’s writings to convey your message.
      • You can use recorded messages so the audience can hear your tone of voice etc.
      • You can use sounds and/or music to convey a message, or just to add atmosphere.
      • You can use photos to convey a point or to change the backdrop for your messages.
      • You can use videos to give entire presentations or to simplify something that is difficult to explain.

    • 5.

      What is the backdrop for the presentation?

      Take into account the surroundings of your touchwall:

      • Will the touchWall be used by one person at a time, or by a crowd that can fill each other in and discuss the messages as they appear?
      • Where will the touchWall be located physically - Will it be competing with other experiences or other media presentations nearby?
      • How much time does each user get with the touchWall?
      • How loud is the background noise, and how will the colors match the surroundings?

    • 6.

      What will the final disposition be like?

      Which overall mood do you want to set? Should the presentation be:

      • Somber?
      • Emotional?
      • Amusing?
      • Loaded with meaning and implications?